The Mis-Adventures in Technology of an Old Dog Learning New Tricks…


Microsoft today announced that it has renewed its partnership with Twitter, giving Bing access to all of the public content Twitter’s users create. The terse three-sentence announcement is short on details, but a Microsoft spokesperson told us it extends, for an unspecified amount of time, the deal the two companies made four years ago.

“The past four years partnering with Twitter have been great, and we’re excited to continue that relationship in order to help deliver the best possible search experience,” the spokesperson told us.

Unlike Google, Bing has made social search a cornerstone of its strategy. Its close relationship with Facebook has long given it the ability to highlight posts from the popular social network, as well as from Twitter, LinkedIn, Quora, Foursquare, Klout and other services in its social sidebar. With Bing’s latest redesign, which dropped the number of columns on its search results pages from…

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