The Mis-Adventures in Technology of an Old Dog Learning New Tricks…

TechCrunch

Outbrain is announcing that it has raised $35 million in new funding.

If you’ve ever read an article and found a widget at the bottom recommending stories you might also like (which can come from multiple sites), there’s a good chance those recommendations were provided by Outbrain. It’s not the only content recommendation service, but in my experience it remains the best known.

The company says it has been installed on more than 100,000 sites and has a network of 700 “premium publishers” that includes CNN, Hearst, Rolling Stone, and Fast Company. It also says it serves 100 billion recommendations each month, including both organic and paid recommendations. The company makes money by including sponsored content.

There were reportslast month that the company was preparing for an IPO in which it would raise between $100 million and $300 million at a valuation of up to $1 billion (the stories…

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