The Mis-Adventures in Technology of an Old Dog Learning New Tricks…

TechCrunch

Microsoft has filed for a trademark on “Put People First”, the tagline it has recently attached to the imminent Windows Phone 7.5 update (often referred to as ‘Mango’), which is expected to roll out this or next week.

The new tagline has thus far appeared on Microsoft’s Windows Phone Facebook page and in promotional YouTube videos (see below).

Before, the message Microsoft wanted to convey with Windows Phone, was something along these lines: “It’s time for a phone to save us from our phones … Designed to get you in and out and back to life” and “Get in, out and on with your life”.

By filing for a registered U.S. trademark on the new slogan, Microsoft aims to demonstrate its commitment to making the next version of the Windows Phone operating system people-centric (rather than application centric), with a big focus on social networking and direct communication.

View original post 100 more words

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Tag Cloud

%d bloggers like this: