The Mis-Adventures in Technology of an Old Dog Learning New Tricks…


Microsoft has filed for a trademark on “Put People First”, the tagline it has recently attached to the imminent Windows Phone 7.5 update (often referred to as ‘Mango’), which is expected to roll out this or next week.

The new tagline has thus far appeared on Microsoft’s Windows Phone Facebook page and in promotional YouTube videos (see below).

Before, the message Microsoft wanted to convey with Windows Phone, was something along these lines: “It’s time for a phone to save us from our phones … Designed to get you in and out and back to life” and “Get in, out and on with your life”.

By filing for a registered U.S. trademark on the new slogan, Microsoft aims to demonstrate its commitment to making the next version of the Windows Phone operating system people-centric (rather than application centric), with a big focus on social networking and direct communication.

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