The Mis-Adventures in Technology of an Old Dog Learning New Tricks…

TechCrunch

Realtime semantic startup Evri is debuting its brand-new iPad application today, where it joins the crowded “iPad news magazine” space filled with the likes of Flipboard, The Daily, Zite, Pulse, NewsMix, AOL Editions, News360 and others. To differentiate itself from the pack, Evri’s app employs a combination of social news and topical streams, allowing readers to follow their interests as opposed to just following sources.

The new app relies heavily on Evri’s semantic underpinnings to turn unstructured data into topic-based channels. The company’s content discovery engine analyzes feeds from 15,000 news sources, runs the data through its natural language processing (NLP) parser and extracts entities which are put into Evri’s semantic index. In addition, the engine also determines what news is trending based on things like how many times a topic was covered, the velocity of coverage, how often its being shared on Twitter…

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